Urban Decay

Urban Decay is an American beauty brand founded in Newport Beach, California in 1996 with a mission to offer an alternative to the safe, conventional color palette that dominated mainstream cosmetics. The brand`s founders — frustrated by the dominance of beige, pink, and neutral shades — created Urban Decay as a riot of unconventional color, offering beauty enthusiasts shades named after everything from bruises and grunge to rock concerts and midnight skies. Urban Decay`s Naked eyeshadow palette, launched in 2010, became one of the best-selling makeup products in history — a nude palette so perfectly conceived and executed that it singlehandedly transformed the global eyeshadow market. The brand`s 24/7 eyeliner and setting sprays have achieved similarly iconic status among makeup professionals and enthusiasts. Urban Decay has built a devoted following across the Middle East and Jordan among beauty lovers who want bold, creative color and professional-quality formulas. Available at Gifts Center, discover Urban Decay and unleash your most creative beauty expression for customers across the region.