IT COSMETICS

IT Cosmetics is an American beauty brand founded in 2008 by Jamie Kern Lima, a television presenter who struggled to find makeup that covered her rosacea without looking cakey or unnatural. Determined to solve the problem herself, Lima partnered with plastic surgeons and dermatologists to create skincare-powered cosmetics that delivered both coverage and genuine skin benefits — a revolutionary concept that transformed the brand from a QVC discovery to one of America`s most beloved beauty companies. IT Cosmetics products are formulated to work like skincare while performing like makeup — the iconic CC Cream, Bye Bye Foundation, and Confidence in a Cream are each cult products with extraordinary customer loyalty and repeat purchase rates. The brand`s philosophy that everyone deserves to feel confident in their skin drives every product decision. IT Cosmetics has found a devoted audience across the Middle East and Jordan among customers who want their makeup to improve their skin over time. Available at Gifts Center, discover IT Cosmetics for customers across the region.